Getty G Mark Silk Scarf - Blue / Travertine

Featuring the bold new “G” mark in an elegant, all-over design, this luxurious silk scarf celebrates a new chapter for Getty. Versatile and timeless, it can be worn around the neck, tied to a handbag, or displayed as a wearable work of art

Celebrate a new chapter for Getty with our latest collection, featuring merchandise that debuts Getty’s refreshed brand identity and its guiding message: ALL FOR ART.

In early 2026, Getty revealed a fresh brand identity–one which visually represents the many interconnected parts of the institution. The new “G” is a graphic accompaniment to the most recent Getty logo and reflects the many elements that make Getty unique.

The “G” forms a square block inspired by the square travertine blocks of the Getty Center, while its four mosaic-like pieces, drawn from artworks at the Getty Villa, also represent Getty’s four core programs–the Museum, Foundation, Conservation Institute and Research Institute.

A single, enduring ambition rooted in Getty’s founding purpose was defined during the development process: expanding access to art and cultural heritage worldwide. This ambition anchors the new brand identity and is expressed through the tagline ‘ALL FOR ART’.

- Materials: 100% silk
- Measurements: 22 inches L x 22 inches W
- Item #: 67055